Knitting too extreme for dragons

Last night Rachel John, the extreme knitter, pitched to the dragons on Dragons' Den for their investment in her business.  Rachel John specialises in what she calls 'extreme knitting', which seems to be knitting with multiple stands of wool. Last night she showed of the worlds first item knitted with 95 (i think) stands of wool. Impressive yes, but is it worth the investment?

She was pitching for investment in her company which makes extreme knitting and crochet tools, i.e. very large knitting needles and crochet hooks. These are already available through her website and range in size from 15 to 27mm needles, and are handmade from wood.  Much as I love knitting, I have to say I think I probably agree with the Dragons, that although interesting this is not really an good investment opportunity. I think the market is probably rather limited. I can't really imagine when I would every want to knit anything with 95, or even 1000 stands of wool? Certainly not if it takes this much work.

But then, maybe if I read Rachel John's book I might be inspired? And it would certainly be an efficient way of using up my stash.

If you are in the UK you can watch last nights episode on BBC iplayer here